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SHANGHAI — Italian luxury powerhouse Prada has temporarily shifted its . Wet markets—the type of marketplace at the center of a debate on how the . A marketing campaign by Prada has drawn rave reviews among Gen Z . A Shanghai wet market decorated with Prada branding went viral as swathes of influencers dressing in high-fashion clothes, took photos, livestreamed and posed with produce before throwing them .
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A wet market decorated with Prada branding in Shanghai has gone viral online. Everything in the store is wrapped with Prada packaging and paper hand bags, making it the most affordable items . Prada redecorated the wet market on Wulumuqi Middle Road of downtown Shanghai, blending Prada’s aesthetic with the traditional Chinese vegetable and fruit mart. The event is part of Prada’s 2021 fall campaign, . Inside Prada’s Pop-up Market In Rong Zhai. Prada transformed Rong Zhai in Shanghai into a weekend market. What's the strategy behind the marketing initiative?
During the COVID-19 pandemic two years ago, Prada covered a Shanghai wet market in its seasonal black and purple patterns, in order to launch its fall 2021 campaign “Feels Like Prada.”
Amid the growing appeal of wet markets among the younger demographic, major brands have seized the opportunity for unique marketing initiatives. In October 2021, Italian luxury label Prada transformed Shanghai’s Wuzhong Market, draping vegetable stalls with their signature packaging and logos. The ploy drew massive crowds, especially among . A wet market in Shanghai has become the talking point of this year’s Golden Week holiday (from the country’s national day on Oct. 1 to 7) in China. . Apart from Shanghai, Prada will also show off its Autumn/Winter collection prints in buildings of various architectural styles in Tokyo, Rome, Milan, New York and Paris, giving the streets . Prada-themed wet market in Shanghai goes viral. By Chen Xia Published: Oct 10, 2021 02:43 PM. Photo:Chen Xia/GT .
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One of the hottest places to go during this past National Holiday in Shanghai was Prada’s wet market, the combination of a luxury brand and an everyday scene. According to JingDaily, over 250 users posted about it on Red in the 12 hours since it opened to the public. Some users are saying “I can finally afford Prada now!” as those . Prada Wows with Local Market Takeover in Shanghai The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Prada has taken over a wet market in Shanghai as part of a new campaign to promote its autumn/winter collection. The dark green storefront of the market has been replaced with pink plaster and an unmissable Prada logo. The opening ceremony was attended by a number of established and aspiring Chinese influencers.The best wet markets in Shanghai. From fresh local produce to live seafood to imported goods. By Christopher House Posted: Wednesday July 24 2019. . The wet market on Fuxing Zhong Lu spans an entire two floors. The first floor is where you’ll find cuts of meat and tanks full of live fish and other seafood. For more fruit and veg than you .
Below-the-line marketing tactics of high-end brand Prada sees a wet market in Shanghai wrapping its walls, stalls and vegetables - yes, even the edibles - in Prada packaging. Lucky shoppers also get to receive limited edition Prada paper bags. And it's not just in Shanghai; trendy markets that have cafes, reading areas, exhibition spaces and bars are popping up in .
As part of a two-week collaboration with Prada, vegetable stalls at Shanghai’s Wuzhong Market were festooned with the Italian luxury brand’s logo and packaging. The event drew crowds of Chinese fashion lovers — and plenty of criticism , especially after a visitor was accused of throwing away a package of Prada-branded celery immediately . It’s the most visible sign of the back-to-the-future campaign taking place across Shanghai, as the city of 25 million tries to reinvent traditional wet markets for the 2020s. For decades, wet markets have been a riotous hub of community life in China’s major cities. The markets bring together dozens of stalls selling fresh meat, vegetables . Jiashan Market is a Shanghai mainstay that really brings together the international community. Founded by a young jam entrepreneur in 2012, this is the meeting of small businesses and foodie enthusiasts who set up stalls to sell everything from organic vegetables to freshly roasted coffee, baked goods to duck confit.Jiashan Market is held on the first and third .
KUALA LUMPUR, Oct 12 — A wet market in Shanghai has gone viral on social media for bagging produce in Prada packaging. Global Times reported that Wuzhong market in Xuhui. A #Shanghai wet market decorated with Prada branding went viral as swathes of influencers dressing in high-fashion clothes, took photos, livestreamed and pos.The best wet markets in Shanghai. From fresh local produce to live seafood to imported goods. By Christopher House Posted: Wednesday July 24 2019. . The wet market on Fuxing Zhong Lu spans an entire two floors. The first floor is where you’ll find cuts of meat and tanks full of live fish and other seafood. For more fruit and veg than you .
The weekend fair is not the first time that Prada has staged a fashion takeover by working with local vendors. During the COVID-19 pandemic two years ago, Prada covered a Shanghai wet market in its seasonal black and purple patterns, in order to launch its fall 2021 campaign “Feels Like Prada.”
Prada launched its pop-up at a Shanghai wet market for its fall 2021 campaign Each year, Jo Malone launches a collection of fragrances called the Brit Collection, a limited-edition collection of British-inspired scents.
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The weekend fair is just not the primary time that Prada has staged a fashion takeover by working with local vendors. Throughout the COVID-19 pandemic two years ago, Prada covered a Shanghai wet market in its seasonal black and purple patterns, to be able to launch its fall 2021 campaign “Feels Like Prada.” Prada's foray into wet market-themed marketing wasn't a new endeavour. For two weeks in the fall of 2021, Prada took over a Shanghai wet market for the launch of its fall 2021 campaign 'Feels Like Prada.' The market's exterior and the groceries inside were all wrapped with distinctive packaging featuring its Fall/Winter 2021 signature prints. July 11, 2017 A Da Cong You Bing (1) In September of last year, Shanghai eaters were shocked when Mr. Wu shuttered A Da Cong [.] Posted in Shanghai; January 25, 2016 Top Buns (0) Bāozi (包子), or steamed buns, are a basic, on-the-go meal.
#wetmarket #Prada #ShanghaiEye_____Powered by Shanghai Media Group, ShanghaiEye focuses on producing top-quality content for Facebook, Twitter, . Let’s take Prada market recent activity as a case. From 27th Sept to 10th Oct, Prada launched "Feels like Prada" where the brand took over a local wet market on Wulumuqi Street, Shanghai.
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